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How To Build A Brand Centric Culture
Posted by: Norman Wright Jr.
Tags:
Branding, Internet Marketing, Leadership, Norm Wright Jr
Posted date:
June 16, 2011 |
No comment
Is your small to mid-sized business struggling?
Over the years, we have seen a true problem arise with a lot businesses in the United States, especially with the small to mid-sized companies.
There is a void… a lack of understanding and value in creating a “Brand Centric Culture”. They don’t know what they Stand For or what makes them Unique. They become a detriment to their industry by not offering any value innovation to the market place. Ultimately they erode the true intrinsic value of great products or services by becoming a “Me Too” company. In the end, price has become the only differentiator between all the companies in their market place.
Here are 12 action items that you should implement to start creating your own Brand Centric Culture at your company:
- Know what you stand for
- Know what makes you unique
- Be meticulous over the “Experience”
- Everyone in the company needs to “live the Brand”
- Be strategically intentional on how your brand is viewed by the customer
- All decisions should be designed to strengthen your brand not weaken it
- Have a “Brand Champion” focused on your Brand. Someone that is passionate about it
- Realize that every member of your team is a spokesperson for your brand
- Build a leadership team that understands the power of words, imagery & detail
- Understand that all “Stake Holders” impact the strength of the Brand and the conveyance of the message of the Brand.
- Realize that your Brand is a reflection of the culture and the culture needs to be reflected in the day to day actions of your company
- Maintain consistent real-time feedback from your target audience via Social Media implementation in to your strategy
Of course there are many other Brand Development actions that you should include in your marketing strategy but this is a good place for you to start on your journey 
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