Good daily habits for generating New Business keeps a company healthy, wealthy & wise.

You only need to invest about 1.5 hours per day using Social Media to help keep your pipeline full of new opportunities.

Your advertising & marketing program shouldn’t happen in spurts. Many times I get phone calls from companies that want me to help them generate new business opportunities ASAP. It’s not a good idea to wait for business to get slow before you do something about it.

Branding and lead generation is a day-to-day process that should include both traditional and digital marketing strategies. Digital marketing will help you establish relationships, build trust, enhance credibility and expand your search relevance. By having a good strategy that ties traditional and digital marketing together, you will be able to maintain your new business efforts in good times and bad with out breaking the bank.

An ideal place to start is with a blog… Content is king when it comes to social marketing. Here is a simple daily process for your blogging strategy;

1. Stay Current: Spend a little time everyday reading on topics that would be of interest to your audience to give you some inspiration for current/future posts.
2. Create Lot’s Of Drafts: Create “Drafts” in your blogging program (i.e.; WordPress & Blogger) based on the information you have gathered during your reading. The more draft ideas the better.
3. Shape Your Message: Be sure to shape your message so it adds value to your audience. Start your post with the “Benefits” that you want your reader to take away from your post. The balance of your post should justify the benefits.
4. Fine Tune & Publish: Before publishing, review your post to clean up the grammar and spelling errors. Also be sure that your post properly and clearly conveys the message you want to share. Add a captivating title that is search relevant, tags and categories… now publish it
5. Broadcast Your Posts: Now get your posts out to the world thought the various social media tools that are out there on the internet. Make sure that you have built up a following on sites such as Facebook, LinkedIn & Twitter, to name a few.

If you make this process part of your daily habits, you will be well on your way to building a solid searchable online presence.

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About the author

Norman Wright Jr.

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Soloville1 5pts 1 Like

Great tips. Creating compelling content is an ongoing job that is never really complete - spending some time each day adding material to your pipeline is a huge part of staying ahead of the curve.

normanwrightjr moderator 5pts

 @Soloville1 That's a very good way to put it Soloville1... Keeping the pipeline full does keep you ahead of the curve. Unfortunately, most small business owners feel like they are falling way behind. They just need to make a decision to start NOW! :-) Thanks for your comment.

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