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3 Point Strategy To Gain Marketing Momentum
Posted by: Norman Wright Jr.
Tags:
Dimension X Advertising & Marketing, Internet Marketing, Norm Wright Jr, Strategy
Posted date:
July 22, 2012 |
No comment
Creating Momentum is The Secret To Success
The toughest part of gaining momentum is getting the ball rolling. Just like with a locomotive or an airplane, it takes a lot more energy to get up to speed or up to cruising altitude than it does to keep it running at top efficiency.
The same holds true in business – More often than not leaders invest a lot of time developing big grandiose strategies to help grow the company during economic downturns – All good intentions but very hard to implement quickly to achieve the necessary momentum.
We have found, during these times, it is more important to be nimble and quick than it is to be over-thinkers and slow. You need to reach the market faster and with more consistency if you are going to gain the necessary momentum to create short term victories that will inspire your sales team.
Start with a 3 Point Strategy:
- Each month bring your sales team together and outline the three top priorities they need to focus on for that month. Make sure the three objectives relate to acquiring new sales, customers and market share.
- Reward and encourage your team throughout the process as you’re measuring the results. In tough times, everyone is feeling the presser, and a good leader will always provide the positive reinforcement needed to help keep the team motivated and encouraged.
- Get EVERYONE obsessed with success. You must have everyone on the same page and by having a simple strategy that is clear and concise will help you and the team stay focused.
It’s important not to have the same three objectives all the time… mix ‘em up, be creative and make it fun. In tough economic times everybody’s worried about their jobs and the pressures that are put on them to perform. Yes… performance is veryimportant and is the name of the game, however, you don’t want them obsessed with worrying about their job – you want them obsessed with success. Keep your team excited, energized and moving forward to gain the momentum needed for long term success.
John Maxwell, one of the leadership gurus of our generation one said “Momentum is leaders best friend”. This statement couldn’t be more true than today. In our current economic reality, true leaders will rise to the surface. The ones that succeed undertand the power of gaining and maintaining momentum. It’s very easy for leaders to pat themselves on the back during the good times when the economy is healthy, but real leaders shines like a beaming light in the darkest of days.
So, your next step is to focus on momentum and get that ball rolling. Get your simple 3 poing strategy together and start creating your own economy!
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